How to Use Instagram Shopping Features

Step by step

1. 5 min

   Convert to Instagram Business Account

   Open Instagram and go to Settings > Account > Switch to Professional Account. Select Business and complete the setup process. Connect your Facebook Business Page when prompted. This conversion enables access to Instagram Shopping tools.

   Note: Choose your business category carefully as it affects which features become available to you.
2. 10 min

   Create Facebook Product Catalog

   Open Facebook Business Manager and navigate to Commerce Manager > Catalogs > Create Catalog. Select E-commerce and add your products manually or upload a CSV file. Include product names, descriptions, prices, and high-quality images for each item.

   Note: Use Facebook's Product Feed Template to ensure your CSV file has the correct format and required fields.
3. 5 min

   Connect Instagram to Facebook Catalog

   In Instagram Settings, tap Business > Shopping > Get Started. Select the Facebook catalog you created and submit for review. Instagram typically reviews shopping accounts within 1-3 business days before approving access.

   Note: Ensure your Instagram bio includes a website link and business contact information to speed up approval.
4. 5 min

   Tag Products in Posts

   Create a new post and upload your product image. Tap Tag Products and select up to 5 products from your catalog that appear in the image. Position the product tags on relevant areas of the photo before publishing.

   Note: Tag products naturally within the image composition rather than clustering all tags in one corner.
5. 5 min

   Add Shopping Stickers to Stories

   Create an Instagram Story and tap the sticker icon. Select Product or Shopping Bag sticker and choose products from your catalog. Customize the sticker appearance and position it prominently in your story frame.

   Note: Use shopping stickers on lifestyle content showing products in use rather than just product photos for better engagement.
6. 5 min

   Set Up Instagram Shop Tab

   Go to Settings > Business > Shopping > Shop. Customize your shop by selecting featured products and creating collections. Arrange products by category or theme to help customers browse your full inventory easily.

   Note: Create seasonal collections and update featured products regularly to keep your shop tab fresh and relevant.
7. 5 min

   Enable In-App Checkout

   In Commerce Manager, select your catalog and click Sell on Instagram. Choose checkout options and configure payment methods, shipping, and return policies. Enable Instagram checkout to let customers complete purchases without leaving the app.

   Note: Instagram checkout is only available in select countries and requires meeting specific seller criteria including return policy compliance.