How to Use Instagram Broadcast Channels

Step by step

1. 1 min

   Access your Instagram profile

   Open Instagram and tap your profile picture in the bottom right corner. Your account must be a creator or business account with at least 10,000 followers to create broadcast channels.

   Note: Switch to a creator account in Settings > Account > Switch to professional account if you haven't already.
2. 30 sec

   Navigate to broadcast channels

   Tap the three horizontal lines in the top right corner, then select 'Broadcast channel' from the menu. If this option doesn't appear, your account may not meet the eligibility requirements.

3. 1 min

   Create your broadcast channel

   Tap 'Create broadcast channel' and enter a channel name that describes your content topic. Choose whether to show the channel on your profile and select your target audience.

   Note: Keep channel names under 30 characters for better visibility in the chat list.
4. 1 min

   Customize channel settings

   Set your channel to public or private, choose whether followers can request to join, and decide if you want to allow story sharing. Tap 'Create' to launch your channel.

   Note: Start with a public channel to maximize reach, then switch to private later if needed.
5. 1 min

   Send your first message

   Type your welcome message in the text field and tap send. You can share photos, videos, voice messages, polls, and links. Only you can send messages to the channel.

   Note: Pin important messages by pressing and holding them, then selecting 'Pin message' to keep them at the top.
6. 1 min

   Manage your channel members

   Tap the channel name at the top to view settings. Here you can see member count, remove followers, turn notifications on or off, and edit channel details.

   Note: Check your channel insights regularly to see message views and member engagement patterns.
7. 2 min

   Promote your broadcast channel

   Share your channel link in Stories, posts, or bio to grow your subscriber base. Use the 'Invite' button in channel settings to send direct invitations to specific followers.

   Note: Cross-promote your broadcast channel in Instagram Reels and regular posts to maximize discovery.