How to Schedule Instagram Posts

Step by step

1. 2 min

   Convert to a business or creator account

   Open Instagram and go to your profile. Tap the three lines in the top right corner, select Settings and privacy > Account type and tools > Switch to professional account. Choose either Business or Creator account type to access scheduling features.

   Note: Business accounts get additional analytics and advertising tools, while Creator accounts focus on content creation metrics.
2. 1 min

   Access Meta Business Suite

   Visit business.facebook.com on your computer or download the Meta Business Suite app. Log in with your Facebook account that's connected to your Instagram business account. Select your Instagram account from the account switcher if you manage multiple pages.

3. 2 min

   Create your post content

   Click Create post in the top navigation. Select Instagram as your destination platform. Upload your image or video content by dragging files into the upload area or clicking Add media. Write your caption and add hashtags in the text field.

   Note: Use Instagram's recommended image dimensions: 1080x1080 pixels for square posts, 1080x1350 for portrait posts.
4. 2 min

   Set your publishing schedule

   Instead of clicking Publish now, click the dropdown arrow and select Schedule. Choose your desired publication date and time using the date picker and time selector. Consider your audience's time zone and peak engagement hours.

   Note: Instagram Insights shows when your followers are most active. Schedule posts 1-2 hours before these peak times for maximum reach.
5. 1 min

   Review and confirm scheduling

   Preview your scheduled post by clicking Preview to see how it will appear in the Instagram feed. Verify the publication date, time, and content are correct. Click Schedule to confirm and add the post to your content calendar.

6. 2 min

   Manage scheduled content

   View all scheduled posts in the Content library section of Meta Business Suite. Click on any scheduled post to edit the content, change the publication time, or delete the scheduled post. Scheduled posts appear with a clock icon and the planned publication time.

   Note: Set up email notifications in Business Suite settings to get alerts when your scheduled posts go live.