How to Create Instagram Guides

Step by step

1. 1 min

   Open Instagram and access the Guide creation tool

   Tap your profile icon in the bottom right corner. Tap the hamburger menu (three lines) in the top right corner of your profile. Select 'Guides' from the menu options.

   Note: You can also create Guides directly from your profile by tapping the '+' icon next to your highlights.
2. 1 min

   Choose your Guide type

   Tap 'Create Guide' and select from three options: Posts (curate existing posts), Places (recommend locations), or Products (showcase items from shopping tags). Each type serves different content goals and audience needs.

   Note: Places Guides work best for local businesses or travel content, while Products Guides are ideal for creators with shopping partnerships.
3. 2 min

   Add your cover image and title

   Select a cover image from your camera roll or choose from suggested images. Write a compelling title that clearly describes your Guide's content. Add a brief description explaining what followers will find in this collection.

   Note: Use keywords in your title and description to help users discover your Guide through Instagram's search function.
4. 3 min

   Select and organize your content

   For Posts Guides, choose from your existing posts or saved content. For Places Guides, search for locations to add. For Products Guides, select from previously tagged products. Arrange items in logical order by dragging them into position.

   Note: Aim for 5-15 items per Guide to maintain engagement without overwhelming viewers.
5. 2 min

   Add descriptions for each item

   Tap each selected item to add a custom description. Write 1-2 sentences explaining why you included this item and what makes it valuable. These descriptions appear when users tap through your Guide.

   Note: Use action words and specific details in descriptions to help users understand the value of each recommendation.
6. 1 min

   Review and publish your Guide

   Preview your Guide by scrolling through all items and checking descriptions for typos. Tap 'Share' in the top right corner to publish. Your Guide will appear in the Guides section of your profile and can be shared to your Story.

   Note: Share your new Guide to your Story immediately after publishing to maximize initial visibility and engagement.