How to Manage Facebook Ad Preferences

Step by step

1. 2 min

   Access Facebook Ad Preferences

   Open Facebook and click the downward arrow in the top-right corner. Select Settings & Privacy > Settings. In the left sidebar, click Ads under the Privacy section. This opens your Ad Preferences dashboard.

   Note: Bookmark the Ad Preferences page at facebook.com/ads/preferences for quick access.
2. 2 min

   Review your ad interests

   Click Ad Topics to see categories Facebook thinks you're interested in. Remove unwanted interests by hovering over them and clicking the X. Add new interests by typing in the search bar at the top of the interests section.

   Note: Check this section monthly as Facebook continuously adds new interests based on your activity.
3. 2 min

   Hide specific advertisers

   Navigate to Advertisers and Businesses. Click Advertisers you've seen most recently to view companies that have shown you ads. Click Hide Ads next to any advertiser whose ads you don't want to see. These advertisers will be moved to your hidden list.

   Note: You can unhide advertisers later by going to Advertisers whose ads you've hidden and clicking Allow Ads.
4. 2 min

   Limit data sources for ad targeting

   Click Ad settings in the left menu. Toggle off Data about your activity from partners if you don't want Facebook to use information from other websites and apps. Turn off Categories used to reach you to prevent advertisers from targeting you based on uploaded contact lists.

   Note: Disabling partner data may reduce ad relevance but increases privacy.
5. 1 min

   Control political and social issue ads

   In Ad settings, find the Political ads section. Choose to see fewer political ads if you want to reduce their frequency in your feed. You can also view who has run political ads by clicking See all in the Political advertisers section.

6. 2 min

   Manage off-Facebook activity

   Click Your information and select Off-Facebook Activity. Click Clear History to remove data Facebook has collected from other websites and apps. Turn off Future off-Facebook activity to prevent Facebook from receiving this data going forward.

   Note: This setting affects ad targeting across all Meta platforms including Instagram and WhatsApp.
7. 1 min

   Set general ad preferences

   Return to Ad settings and review Ads shown off of Facebook. Toggle this off if you don't want to see Facebook ads on other websites and apps. Check your Information used for ads settings to ensure only desired data sources are enabled.

   Note: These changes may take up to 24 hours to take full effect across your Facebook experience.